Content is King- this is something you’ll come across a lot. You will hear marketers, researchers and digital specialists say this but why? If you actively engage in digital case studies you will know that your content is an element that drives traffic to your page, increases your conversions (possibly leads) and also improves your rankings.
Everyone is writing content today. Good and bad but not many are writing unique or excellent articles or blogs and that is where we get kicked in the arse. In order to be one step ahead of your competitor or rivals you will need to think out of the box. Visit sites of prominent bloggers or check out people like Neil Patel or Seth Godin and figure out their technique. There’s a lot you can learn just by reading someone else’s blogs or articles.
If you want to outshine your competitors then you should
- Carry out a keyword analysis- ensure your keyword matches your business. For instance if you are a digital agency, your keywords could be best digital agency in Delhi or top digital agency in India. You can carry out a keyword search using Google AdWords. Just log in to your AdWord account, click on tool and type in your keyword. A list of long tail keywords and LSI keywords will also help you get your content ranking better.
- Keep your audience in mind (Their age, gender, interests, etc)
- Use catchy headlines and supporting sub headings
- Share your content on social media and implement a Call-to-Action strategy. Sharing on social media allows a large no. of users to come across your content. Adding a CTA like ‘click on the link below’ or getting them to respond to a query is an effective CTA.
- Engage in natural link building
- Add structure to your content
Additional tips for you
- Keep your piece simple
- Use good quality images
- Use relevant keywords
- Make your ‘artwork’ enticing
- Keep a proper structure
- Use tools to check your sentence structure and grammar
- The simpler your work the more understandable it is to layman and the easier it is for them to take action. Below is a sample of what kind of language you should be using.
I know it feels really fancy using words no one understand but trust me, if you want more traffic or wish for higher conversion rates you ought to use really simple language- something even a fifth grader would understand.
- You need to use images that are of good quality because if you opt for one that is unclear then… well, simply put, your viewers or readers will lose interest. Even if you are taking a screenshot, don’t just paste it in your ‘piece’ instead take it to an image editor software like paint or Photoshop and edit it. The quality won’t be that bad (better than when you’d just paste your screenshot) and if you have the resources, have your team or yourself produce or click an image or photo that could be used in your work. Under all circumstances, you must avoid plagiarism. Plagiarism is bad, bad, bad!! In case you do not know how to take a screenshot from your computer, let me guide you through the process.
- Go to the site you want to take reference from. I’ve taken my company’s website as a source of reference.
- On your keyboard look for “Print screen sysRg”
- The image has been copied after you press the key
- Open paint, Photoshop or any other image editor then make the relevant changes
- Save your image in jpeg or whatever format required
Well, anyway now that we’ve established that part let us move on to the next point.
- Using relevant keywords is also quite important because if a user’s search matches your keys then you are more likely to show up than if you do not have keywords that are relevant. You should also make use of LSI’s, they’re very helpful.
- Enticing artwork means your work should be inviting and appealing. It should be
Enticing content fresh and should induce the user(s) to keep on reading and click on the links you’ve inserted.
- There needs to be a proper structure i.e. you will need an opening or introductory paragraph, a body and a conclusion. Your title should be unique but sum up the story of your piece. Subtitles can be used to elaborate your title but make sure you have a proper structure. It is also sometimes relevant to add sources in your ‘story’ to make it more believable.
- Using tools like Grammarly and Hemingway Editor can keep your work grammatically correct.
Apart from that you need to analyze your competition’s site, figure out how they’re working and what techniques they are implementing. Use Google Adwords to analyze your keywords and try to get sufficient no. of backlinks as possible. You should also be analyzing what kind of anchor texts they are using and what kind of content is being published by them.